Elite Level Athletes
Working for You.
When you buy a bike at Victory, you're buying from people who know bikes—people who understand what it takes to hit the road as a cyclist
As a USCF Category 1 racer and professional mountain biker, Clark Butcher founded Victory in 2010 with 10,000+ hours in the saddle and a goal to set every cyclist up with the same standard of greatness.
At Victory, we know the setup you need as an athlete. We'll get you.
Here, The Standard
Is Victory.
As a national industry leader in bicycle retail, we don't play around. We've got racers, bike mechanics, and cycling enthusiasts working hard to deliver an uncompromising commitment to service and attention to detail that have become the Victory standard.
From buying a bike to training to beat your PR, we're the experts in your back pocket helping you get the most out of your experience.
Go See These Experts
Customer service plus care is top
tier here. Grab a bike, or bring your
own and go see these experts.
Meet the Pros
With over 55 years of combined experience in the bicycle industry — and more than 65 years of combined experience in retail and hospitality — we’re here to help. Say hello to the experts behind your Victory experience.
